News

• December 1, 2019
  The Power of Storytelling in Multifamily Marketing
  Multifamily marketers don’t have to make effective brand impressions by repeating the name of the leasing property in rapid-fire succession like those annoying...
• October 14, 2019
  Green Landscaping Isn’t Limiting Multifamily Sustainable Practi
  The perfect time to leave a truly green mark on an apartment’s landscape is during the renovation. Property rehabilitation can not only upgrade the look and feel...
• June 6, 2019
  Embracing a Technology-Focused Apartment Marketing Strategy
  Mobile technology is becoming more in demand in multifamily housing, according to some of the latest survey data. And websites need to get right to the point or prospective renters will move on to the next community. Lia Nicole Smith, Vice President ...
• May 25, 2019
  How to Boost Buzz and Attract More Renters
  A common discussion at multifamily housing conferences is how to cultivate leads and meet occupancy goals digitally. Leveraging search engine optimization, paid...
• May 21, 2019
  8 Ways to Get Prepared During Budgeting Preseason
  Like baseball has spring training and football has training camp, budgeting has its own preseason. It’s the time before the crunch that property managers and...
• February 20, 2019
  Energizing the Affordable Market through Utility Data
  While it may sound dull, utility data is pretty exhilarating. The amount of data on a property’s bill is a road map to operational efficiency. It can uncover costly energy and water waste that can be reduced or eliminated, resulting in signific...
• December 3, 2018
  Keys to Operational and Revenue Success in Multifamily
  This October in Dallas, a climate where supply outpaces demand in some markets, multifamily leaders met to discuss how to get more revenue out of their...
• September 6, 2018
  Apartment Amenities that Sell: Back to the Basics
  Just as much as you hear what sells in multifamily, behind closed doors apartment leaders are scratching their heads about the next frontier of amenities...
• July 8, 2018
  The 3 Tiers of a Property’s Risk Management Strategy
  With property operations, every day the sun sets and rises with the risk of incurring vacancy losses, bad debt, collection and concession losses, and more...
• May 23, 2018
  3 Ways to Drive Revenue from Apartment Amenities
  If companies make one wrong assumption, millions of dollars of investment becomes a wasted effort. In multifamily, no investment is perhaps more...